Privacy Policy

Last updated: October 30, 2026

1. Who we are

This privacy policy explains how Worktop Wise (“we”, “us”) collects and uses personal data when you visit this website. Worktop Wise is an independent English-language website that publishes general shopping content, including brand overviews, product round-ups, buying guides, comparisons and how-to articles. The site is run by Eleanor Marsh. Some of our content is drafted with the help of AI writing tools and is checked against official brand information before publication.

We do not run user accounts, comment sections, payment processing or newsletters, so we do not collect data for those purposes.

Our contact details appear at the end of this policy.

2. The personal data we collect

We collect limited personal data in a few ways.

Information you send to us

If you use our contact form or email us, we receive the information you provide. This typically includes your name, email address and any message you write. We use this only to respond to your enquiry.

Server logs

Like most websites, our hosting provider automatically records standard server log information when you visit. This includes your IP address and details about your browser. This is necessary for the website to work securely and to diagnose problems.

Analytics data

We use analytics to understand how visitors use the site, such as which pages are visited and how long people stay. This helps us improve our content. We only use this data where the law allows us to.

Cookies and similar technologies

We and some third parties set cookies on your device. More detail is in the cookies section below.

3. Cookies

Cookies are small text files stored on your device by your browser. We use the following categories:

Essential cookies

These are required for the site to work properly, such as remembering your cookie choices. They cannot be switched off.

Analytics cookies

These help us understand how visitors use the site. We use this information to improve the site. We only set these if you accept non-essential cookies.

Affiliate tracking cookies

When you click on an affiliate link, the merchant or affiliate network may set cookies to record that you came from our site. These cookies are necessary for us to receive a commission if you later make a purchase, at no extra cost to you. They are set by the relevant merchant or network, not by Worktop Wise directly.

Advertising cookies

If display advertising is shown on the site, advertising partners may set cookies to measure ad performance or to show ads that may be more relevant to you. These are only used if you accept non-essential cookies.

Our cookie banner lets you accept or decline non-essential cookies. Essential cookies are always active. You can also control cookies through your browser settings. Blocking cookies may affect how the site works, including affiliate links.

4. Affiliate links and tracking

Some of our articles contain affiliate links. If you click one of these links and make a purchase, we may earn a commission from the retailer or affiliate network. This does not change the price you pay. Our commissions never affect which products we mention or what we say about them.

Affiliate tracking is done through cookies set by the merchant or network after you click the link. These cookies usually expire after a set period chosen by that merchant or network.

For more information, see our Affiliate Disclosure.

5. Third parties we share data with

We do not sell your personal data. We share limited data with service providers and partners only as needed to run the website:

Hosting provider — stores server logs to keep the site online and secure.
Analytics provider — receives anonymous or pseudonymous analytics data, such as pages visited and approximate location.
Affiliate networks and merchants — receive click data through affiliate links to track referrals and commissions.
Advertising partners — if ads are shown, they may receive data through advertising cookies.

We do not name specific providers in this policy, but you can ask us for more details using the contact information at the end.

6. Lawful bases for processing

Under UK data protection law, we rely on the following lawful bases:

Consent — for non-essential cookies, such as analytics and advertising cookies, where required.
Legitimate interests — for essential cookies, server logs, responding to enquiries and improving the site, where this does not override your rights and freedoms.

7. How long we keep data

We keep personal data only for as long as needed:

Contact messages and email correspondence: for as long as necessary to respond and then no longer than needed for record-keeping, typically up to 12 months.
Server logs: kept for a short period, usually a few weeks to a few months, for security and troubleshooting.
Analytics data: kept in aggregate or pseudonymous form for up to 26 months, then deleted or anonymised.
Cookie data: each cookie has its own lifespan set by the party that creates it. You can remove cookies at any time in your browser settings.

8. Security

We take reasonable technical and organisational measures to protect personal data. This includes using a secure hosting provider, limiting access to data and keeping software up to date. No method of transmission over the internet is completely secure, but we work to protect your information.

9. Your rights

Under UK GDPR, you have rights including:

The right to access the personal data we hold about you.
The right to ask us to correct inaccurate data.
The right to ask us to erase data in certain circumstances.
The right to object to processing based on legitimate interests.
The right to withdraw consent for non-essential cookies at any time.
The right to data portability.

To exercise any of these rights, use the contact details at the end of this policy. We will respond within one month. If you are not satisfied, you may complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

10. Region-specific law and complaints

This website is written for readers in the United Kingdom. This privacy policy is governed by the laws of England and Wales and complies with the UK GDPR and the Data Protection Act 2018.

If you have a concern about how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

11. Children

This site is not directed at children. We do not knowingly collect personal data from anyone under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be posted on this page with the “Last updated” date at the top. If changes are significant, we will make that clear on the site.

13. Contact

You can contact us through the form on our Contact page.